After Five months of consistent Marketing, 4264 Hogback Road is Sold!
Closing in less than a month, the Seller can now achieve his goal of moving to a desired community. This Seller had his home listed prior to me with two other brokerages for almost a year.
It was suggested to him, that his home would not sell unless he reduced his price into the $240's. He walked in to my office a very frustrated man. He told me he had not had one showing in over three months. He told me he had just "fired" his agent and wanted to know what I would do to help him sell his home. He shared with me that his home represented a large portion of his nest egg and that he wanted/needed to net as much as possible.
I suggested that all was not hopeless, and discussed "re-branding" his property. I told him that I felt the key to a successful transaction would be to find a Buyer that appreciated the intrinsic beauty of his home, things like the mature landscaping, the views both front and back, the large private back yard, the open concept layout and the oversized garage. We (he) removed some older and stained carpet in his basement and installed a laminate flooring. We chose an ambitious market price of $289,000, $10,000 higher than his last listed price.
I took a minimum listing (60 days), and told him that I understood he was wary of realtors and I was willing to earn his trust. I knew this was risky.
During the sales process, he would call me, frequently, and talk about his frustrations with his home selling process, and many times I had to remind him that I was responsible only from the time we negotiated to have me market his home. He was not upset with me, my marketing or my effort, just sharing his frustration with a process which, for him, began over a year ago. Some times all I did was listen...
During this time period, I marketed the property per our plan, held strategic open houses and had 18 showings (including four by me), and nine people through during two open houses. We received an offer that was never actaulized.
By the end of May he felt comfortable enough that I was the right realtor for him and extended his listing by three more months.
About six weeks ago, circumstances changed for him. He told me there was an urgency to move as fast as possible. We discussed alternatives and pricing and reduced the price by $15,000 to $274,900. I called back buyers I had introduced and agents who had shown the property and informed them of the price reduction. We received an offer (conditional on the sale of the purchasers property) within one week, and after some negotiation, accepted a price a few hundred dollars less than list. The backup property sold in one month, and now he has the happy issue of finding a new home.
He has been so happy with the service he has received that he has already referred me to two other people and his brother, who is not interested in selling at this time, but will consider me when the time comes. And I am in the process of referring him to a Buyer Representative, once we narrow down where it is he wants to call home. Perhaps I spent more time with him than normal, in the end, it was worth it. I now have another "raving" fan =)
Chris Smith CSSBB 
Sales Representative
Interested in Buying or Selling Real Estate?
ph: 1.866.936.3500
Re/Max
Chay Realty Inc., Brokerage
Hi Chris,
Congrats on the sale!
Keep up the good work.
Congratulations and thanks for sharing the story of your client.
Chris: I am so glad that, after all this hard work on your part, and after all the frustration you seller had to deal with, that it finally looks like things will work out for your seller.
Sixty-day listings make me very nervous, so I never, ever take them. I am so glad it ended up working out for you. Great job!
Hi Chris - A well done job to help the seller move on with his life.
Chris congrats. We all get listings that take a little longer to sell. Seems like you really pushed for this one and your sellers should be thrilled with you!
Congratulations, Chris, on another successful transaction.
Enjoy the holiday weekend with your camera in hand.
Thank You Wandanna
You are very welcome Michelle, thank you.
Carolyn, I, as a rule, never take 60 day listings... but I felt his frustrations with organized real estate, and realized by walking into our office, he still felt that organized real estate was the best option for him to realize his goal... After talking to and listening to him, I felt if I could earn his trust and respect, then all would be OK.
Marc, as you well know, this is the best part of our job.
Jessica, there were people, in my own office, that would run the other way if they saw my seller coming and joke with me after the fact... but I knew he really wanted to sell, and move. As you know, sometimes the value of a transaction is much more than the dollars we make on a deal. His good word will lead to more business!
Thank You Roy. This one was not easy. Hope you are enjoying Labour Day weekend!
Hello Chris -- what a great success story - for your seller and for you. You handled the transaction appropriately and very professionally. While it took a bit longer, the important thing is that you were able to navigate through all of the angst and frustration that eventually led to a closed transaction. Congratulations. Nicely told. Nicely done.
Chris - Congratulations ..... while price is often the issue for some homes it can also be marketing, a little sprucing up and or timing that makes the difference. It takes the skill set of a competent Realtor to pull all this together and you did it congratulations.
suggested
Well done Chris, you certainly earned this cheque. These are the type of listings that really can be frustrating, and there's nothing we can do other than soldier on and keep marketing diligently.
Congratulations! Goes to show consistency pays-off.
Aww Chris CONGRATULATIONS!! This is SO you and that guy was lucky the day he walked into YOUR office. You should be proud.
Well done Chris. Looks like you went above and beyond and deserve the accolades being given.
Congratulations on getting another one SOLD, Chris!!!
Have an outstanding weekend and be sure to have your camera in hand to capture the special moments.
Chris,
I love this story. Good job on earning their trust and getting the job done. You were truly working for his highest and best interest.
Have an outstanding weekend with your camera in hand.
Have an outstanding week with your camera in hand.