As many of you know, I market homes in the very unique adult lifestyle communities, Tecumseth Pines and Green Briar/Briar Hill in New Tecumseth. I found this great series of posts written and published by Ginger Foust, an Active Rain Blogger and Home Stager from Oakhurst, California about preparing a home owned (usually for a long time) by a senior citizen or couple.
In this post, Part Four, Ginger discusses the homes with dated flooring. Updating flooring to a good laminate or hardwood or cork/bamboo/ceramic/slate etc can make a world of difference in attracting the right buyer.
Thinking of marketing your home in Tecumseth Pines or Green Briar/Briar Hill? You owe it to yourself to talk to me before you choose your realtor! Call me, Chris Smith @ 1.866.936.3500
Selling Grandma's house is often difficult, even when selling to another grandma.
In Oakhurst and Fresno California, our home staging company is frequently asked to do consultations and stagings at homes owned by seniors in Oakhurst, it's surrounding communities and in Fresno communities.
Here is what we often see:
- Decades old floral and plaid furnishings and window coverings.#1
- Outdated kitchens and baths with oak cabinets, brass fixtures and vinyl flooring, #2
- Outdated light fixtures, #3
- Carpet & other flooring issues.
- Wallpapered and paneled walls. l
- Rooms cluttered with years of collectibles and memorabilia.
- Family photos everywhere.
This blog post is #4 of a series addressing each of the above with photo examples and solutions. Most of these issues can be addressed with low-cost, creative thinking and a simple consultation our Oakhurst based home staging company to help seller's move forward in the sales process and increase their chances in many that sale faster and for money return on this major investment.
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Carpet and other flooring issues, Series #4
In the room below, there were MANY issues. But this royal blue carpeting was so overwhelming that those all important first impressions were very negative. This carpet was worn, dirty, buckling and just sad. My advice to the agent was to spend her money on making improvements, not staging at this time. The seller wouldn't spend a dime on this house and, as expected, it is still for sale.
(Photo Below) Upon entering this dramatic mountain and creekside space, the main thing that everyone potential buyer commented on was the carpet. The carpet was high quality and in great condition but overwhelmingly personal as a color. Since the entire house had this carpet the seller would not even consider replacing it. BUT, the house had been on the market with three different RE agents over almost 2 years. The key with staging this house was to make a big impact with the furnishings so that the focus on the carpet was minimized. The seller's brought back some of their furnishings (which their former RE agent had told them to remove??), then we arranged and accessorized.
Below is what professional staging can accomplish with the cooperation of the sellers.
The results, a quick sale.
(Below photos) The homeowner in this situation knew that the heavy soiled and worn carpet needed to be replaced.
We helped him research choices and he selected this great engineered wood flooring, plus he increased the tile area off of the kitchen adding more space for a small dinette table. (The tile originally ended in the kitchen.)
Professional staging of this space drew attention to the new features and the much improved flooring.
Which of the three above do you think had the best ROI (return on investment)? Yes, it was #3 and it's a rental property. The first person that saw this home moved in within a week. The investment has paid for itself over and over again.
Dream Interior Redesign and Staging by Ginger Foustis a full service, licensed and insured CSP ® Professional Home Stager , Interior ReDesign/Decorating Specialist, consulting and training company.
Locally serving the California foothill and mountain communities of: Oakhurst, North Fork, Bass Lake, Coarsegold, Ahwahnee, Wawona and Mariposa. Also serving areas of: Fresno, Clovis and Madera, California and Kailua-Kona, Hawaii
We provide Virtual and Conceptual Staging Worldwide and we will very soon be offering Professional Stager Training in California, Nevada, Idaho and Hawaii, as part of the International CSP ® training program, Certified Staging Professionals.
Click here to see short slideshows with examples of our work. When the first show is over, click on OTHER SHOWS to see more.
Visit our website at http://www.dreamredesigns.com for more information of call 559-877-2442
Chris Smith CSSBB
Chay Realty Inc., Brokerage