Chris' Corner: Theres a new Coffee shop in town...

Theres a new Coffee shop in town...

It seems that, with 17,000 stores in 50 countries around the world, Starbucks, not satisfied with waning growth in North America, has decided to overhaul the "Seattle's Best Coffee" brand it acquired three years ago in Canada (eight years ago in the U.S.). 

I am not a big coffee drinker, and rarely will buy a coffee at a restaurant, but have noticed and tried a Seattle's Best Coffee since this is the brand that Subway's serves, and there breakfast special, a sandwich and a coffee, is $2.99.

Apparently Starbucks has also signed deals with Burger King and AMC movie theatres to sell the Seattle's Best Coffee.

The CEO of Starbucks has set a revenue goal of one billion dollars for this division, so expect to see more and more of this "new" (to me) brand.

In Canada, Starbucks intends to have a total of eight Seattle Best Coffee "bars" open in Wal-Mart Supercentres by the end of the next year (four are open in supercentres as a pilot now).  Apparently they will be set up as a walk-up window on one side and a bar to linger in on the other. 
Their idea is to sell Starbucks type coffees, lattes, and mochas at a slightly cheaper price than what is available at Starbucks.

I have noticed that some MacDonalds have started to sell fancy coffees, and that many Wal-marts have MacDonalds in them.

With each chain having offered various promotions, some involving free coffee, I wonder if another round of Coffee wars between MacDonalds, Tim Hortons, Country Style and Starbucks is brewing?

Chris Smith CSSBB
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Comment balloon 8 commentsChris Smith • June 02 2011 03:24PM


McDonalds cannot hold a candle to Starbucks, no matter how hard they market their "premium" coffees!

Posted by Stanton Homes, Design/Build Custom Home Builder in North Carolina (Stanton Homes - New Home Builder) about 9 years ago

Penny, I am by no means a coffee connoisseur, but I do no that MacDonalds does not make the best Hambergers, but manages to sell more of them than anyone else...

In Canada, the stiffer competition is Tim Hortons, which also has a fiercely loyal clientele.

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) about 9 years ago

Chris, McDonalds should nix the coffee drinks...just doesn't stand up to Starbuck's in my opinion!

Posted by Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (Red Rock Real Estate) about 9 years ago

That's interesting Chris, the coffee world is becoming increasingly competitive. I am a coffee drinker, and do enjoy Starbucks, but there's only one in the area and it's in Belleville, so I don't often have one.

Posted by Malcolm Johnston, Trenton Real Estate (Century 21 Lanthorn Real Estate LTD., Trenton, Ontario) about 9 years ago

Hi Chris - I didn't know that Starbucks had purchased Seattle's Best Coffee.

Posted by FN LN about 9 years ago


I'm trying to acquire a taste for "coffee black", but I'm still stuck on Tim's "double double".


Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) about 9 years ago

Wanda, in Canada, Timmies is Starbucks biggest competition,  Starbucks sells about 6% of the coffees sold in Canada.

I have had a Starbucks coffee perhaps five times Malcolm, and I, personally, do not think they are worth their price...

Valerie, I see we are in the same mood today ;-)

Marc, they purchased it eight years ago in the U.S. and three years ago here.

Brian, I am a tea drinker, and can drink tea black (or green ;-)

however, I too, need my coffee double double...

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) about 9 years ago

Interesting ... I hadn't heard about this.

Posted by Sandi Gerrard about 9 years ago