Chris' Corner: OPRAH - the end of an era!

OPRAH - the end of an era!

If anyone in North America doesn't know yet, Oprah Winfrey's last daytime show airs on Wednesday.

I am sure I didn't have to add her last name for most people to know to whom I was referring.

I will say that I am definitely not a regular watcher, perhaps seeing no more than five or six full episodes of her twenty five year run, and probably seeing segments of twenty or so more shows (probably many more as segments on other television shows).

That said, one cannot deny the force of nature that she is, nor her impact locally, nationally and internationally.

I think one would be hard-pressed to find a person that hasn't been influenced by this one woman marketing machine.

Here, arguably could be a list of her greatest influences:

5) Her Spin-Offs - Dr. Oz, Suze Orman, and Dr Phil all had their genesis on her show.  Then there is the O Magazine, and of course now, OWN, the Oprah Winfrey Network

4) Marketing Mistress - Anything she promotes tends to succeed, her book club, products, people.  Has there been a more influential marketer who has managed to maintain her image of integrity and public trust?

3) Philanthropist - Here it is worthwhile noting that not only is the millions of dollars she has donated through Red Cross and her Angel's Network, but the general awareness she has cultivated that ordinary people can make a difference through small acts of charity and random kindness.

2) Confessor - Some of her riveting and eyebrow raising revelations during the run of her show were: teen pregancy, being raped by a relative at the age of nine, crack cocaine usage, and the discovery of her sister.  She has become an advocate for victims of sexual abuse and has used her show as a platform for this.

1) Self-Help Guru - I think, more than all the rest of the good that she has accomplished during the twenty-five year run of her show, is being a lightning rod, and using herself as an example, to the idea that you can change yourself if you want to.  This message has empowered millions of people to reach beyond their circumstances and perceived limitations to reach new heights.  imho, it is this that will be her enduring legacy with me...  This wednesday marks the end of an era and, no doubt, the start of a new one.

  "The Queen is dead, long live the Queen".


Chris Smith CSSBB
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Comment balloon 5 commentsChris Smith • May 23 2011 11:33AM


She certainly is a shrewd marketer.  I can honestly say that I have never watched her nor did I ever have any desire to watch her.  But she is good at what she does and yes, she has helped a lot of folks.

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) over 9 years ago

Chris, yes, I am afraid that once the Oprah Show is off the air, there will be millions of her fans who will have a large and very empty spot right in the middle of her day.

I have seen more of her shows that you have... but I have only watched them when I was interested in the guest she had on for that particular day.

Posted by Karen Anne Stone, Fort Worth Real Estate (New Home Hunters of Fort Worth and Tarrant County) over 9 years ago

Jeanne and Ralph, you have to admit she knows how to market and seem sincere...

Karen, we will see how OWN fares

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) over 9 years ago

Chris, I have to admit that you have watched more Oprah than I have, but I cannot deny that her influence is everywhere. She is one powerful woman.

Posted by Malcolm Johnston, Trenton Real Estate (Century 21 Lanthorn Real Estate LTD., Trenton, Ontario) over 9 years ago

I had no idea Oprah even had a last name! She’s in there with Cher, Madonna, and…. well, those are the only three first-namers I can think of.

Posted by Not a real person over 9 years ago