If anyone in North America doesn't know yet, Oprah Winfrey's last daytime show airs on Wednesday.
I am sure I didn't have to add her last name for most people to know to whom I was referring.
I will say that I am definitely not a regular watcher, perhaps seeing no more than five or six full episodes of her twenty five year run, and probably seeing segments of twenty or so more shows (probably many more as segments on other television shows).
That said, one cannot deny the force of nature that she is, nor her impact locally, nationally and internationally.
I think one would be hard-pressed to find a person that hasn't been influenced by this one woman marketing machine.
Here, arguably could be a list of her greatest influences:
5) Her Spin-Offs - Dr. Oz, Suze Orman, and Dr Phil all had their genesis on her show. Then there is the O Magazine, and of course now, OWN, the Oprah Winfrey Network
4) Marketing Mistress - Anything she promotes tends to succeed, her book club, products, people. Has there been a more influential marketer who has managed to maintain her image of integrity and public trust?
3) Philanthropist - Here it is worthwhile noting that not only is the millions of dollars she has donated through Red Cross and her Angel's Network, but the general awareness she has cultivated that ordinary people can make a difference through small acts of charity and random kindness.
2) Confessor - Some of her riveting and eyebrow raising revelations during the run of her show were: teen pregancy, being raped by a relative at the age of nine, crack cocaine usage, and the discovery of her sister. She has become an advocate for victims of sexual abuse and has used her show as a platform for this.
1) Self-Help Guru - I think, more than all the rest of the good that she has accomplished during the twenty-five year run of her show, is being a lightning rod, and using herself as an example, to the idea that you can change yourself if you want to. This message has empowered millions of people to reach beyond their circumstances and perceived limitations to reach new heights. imho, it is this that will be her enduring legacy with me... This wednesday marks the end of an era and, no doubt, the start of a new one.
"The Queen is dead, long live the Queen".
Chris Smith CSSBB
Chay Realty Inc., Brokerage